Want to know why you should work with me? Here are a few reasons:

Reason 1: Expertise in mobile, video games, free-to-play and research

Bonnie Ho has over 17 years professional experience in consumer insight research and marketing in video games, technology and e-commerce. Most recently, Bonnie was Head of Consumer Insights at SEGA’s mobile division. She is also an alumni of EA (Playfish) and Playdom (acquired by Disney).

If IPs and franchises are your thing, Bonnie has worked with gaming’s largest franchises. From The Sims to Sonic the Hedgehog, franchise gaming has its own special needs.

Reason 2: Save a headcount

Let’s face it. Consumer Insights is usually one of the last things companies think about. (And one of the first things cut when there’s a budget crunch.) That’s where BH Insights can help.

When every headcount is precious and a full-time consumer insights professional on the team is not necessary, you’re able to save a headcount while receiving excellent, expert work.

Reason 3: Research hand-holding

Many clients start out on their consumer insight research journey not knowing what research they want. Maybe there is testing they would like, or insights they want to gain, but are not sure of the best method. Working with a seasoned consumer insights professional will walk you through your objectives and goals, ensuring you’ll get valuable insights, with the right methodology.

Reason 4: Flexible, customizable, collaboration

Each project is customized to your needs and collaboration is a key component to getting it right. This is your project. It’s important that each project fulfills your objectives and goals.

Reason 5: Looking out for your best interest

As an independent consultancy and contractor, BH Insights’ services may not be the best fit to do your project. If your project is out of scope or simply not right when it comes to our area of expertise, we’ll refer you to someone who will.


Have questions? Ready to request a proposal?