Welcome, Page of Swords!

Know your gamer,
Make better games

I support game teams with player insights that help create fun, user-friendly, and engaging experiences.

Specializing in video games, mobile games and free-to-play.

Hi! I’m Bonnie Ho Gabaeff, a freelance video game research consultant.

I conduct the research game teams need done, and show start-ups how to run their own research in a clear, methodical way.

What insights can I support you with?

     => You’re a start-up that need hands-on help playtesting mobile games

     => You’re a start-up that wants to learn how to do research for yourself

     => You’re a med/large company that need an extra hand for a research project 

I can help! 

Let’s Talk

An extra hand without the headcount

The story begins here: an exec drops an unexpected project into your inbox when your roadmap is already bursting at the seams.

Or maybe you’re a startup that knows research matters, but isn’t sure how to begin.

Whichever journey is yours, I’m here to help. I support game teams by playtesting mobile titles, moderating user tests and interviews, and running quantitative research such as player satisfaction surveys and IP / brand tracking. 

Ready to get started?
Let’s Talk

Want to do your own research? I’ll show you how

Some game teams want to do their own research but aren’t sure how to get started. I guide teams through the entire research process—from recruitment and methodology to execution—so they can run studies with confidence, clarity and without bias.

Schedule a How to do your own user research session
Let’s Talk

Why work with me?

If you work in games, you already know—video game and mobile games research is its own beast. There are nuances and idiosyncrasies unique to player behavior that can only be interpreted from experience. I bring that experience to every project, along with:

  • Methodical, unbiased research approaches that ensure studies are run cleanly and intentionally

  • Actionable insights that clearly explain both the what and the why

  • Clear, concise communication that makes findings easy to understand and apply

  • A collaborative, thoughtful approach, grounded in listening to your goals and needs

  • An intuitive, empathetic perspective—toward both you and your players

I’ll be the first to admit I’m not for everyone. Let’s connect and see if I’m the right fit.

Let’s Talk

About Bonnie Ho Gabaeff

Bonnie Ho Gabaeff has over 20 years of professional experience in consumer insights research and marketing across video games and technology. She previously served as Head of Consumer Insights Research at SEGA Networks and has contributed research-driven strategy, product development, and marketing positioning for companies including EA and Playdom (acquired by Disney).

Multi-passionate by nature, Bonnie now brings this depth of experience into her work as both a freelance research consultant and spiritual mentor—supporting teams and individuals in gaining empowering insights that shift perspective and deepen understanding.

When she’s not being of service, Bonnie enjoys cooking, being a cat mom, and playing video games that range from Marble Master on the iPad, to ranked PvP in Tetris Effect: Connected, to Companion Druid in Diablo IV. Bonnie is based in Santa Rosa, CA (Pacific Time).

Let’s Talk